Released on: October 20, 2008, 7:26 am

Press Release Author: ki work

Industry: Management

Press Release Summary: (ki work is privileged to announce that Anders Abrahamsson
has joined our team as the category leader in Sustainability Entrepreneurship.)

Press Release Body: Monday October 20, 2008 - ki work, the online marketplace for
the remote and virtual workforce, welcomes Anders Abrahamsson to the category
leadership team. Anders is a Sustainopreneurial Facilitator and a Global Knowledge
Nomad Networking with Intention and Quality, who runs/develops six ventures; SLICE
Services and Publishing(tm), DJ Anders, REAS(i), Club2Club, Ignition(r) Communications
and SEEDS Innovation Fund.

Sustainability Entrepreneurship, or 'Sustainopreneurship', is a concept that has
been developed by Anders in conjunction with world leading scholars in
entrepreneurship research. Beyond peer-reviewed research the concept now is defined
in a Wikipedia entry (http://en.wikipedia.org/wiki/Sustainopreneurship), ready to be
intensified in its proliferation in both idea development and application.

Sustainopreneurship differs from entrepreneurship in general in two main points.
Practically, for the "why" dimension, the purpose, motive and strategic drive, it
means "entrepreneurship and innovation for sustainability" - using business as a
means to solve sustainability-related problems such as health issues, water and food
security, illiteracy, poverty, lack of communication and energy. They vary in kind
and nature globally, but maybe the greatest (business) potential resides in the
"base of the pyramid" - the four billion people living below $4 a day.
Sustainopreneurial opportunities lies within e. g. micro credit, clean tech and
water solutions, and innovative ways to deliver Internet and mobile phone access.
The "how" dimension of sustainopreneurship implies creative business organizing and
"acting outside the box", as it is with all entrepreneurial endeavors. But, at the
same time, the business is conducted in a way that secures the possibility for all
present and coming stakeholders of the venture to get their needs fulfilled, with
respect for all life support systems.

The ki-work category of Sustainability Entrepreneurship is here to empower
sustainopreneurs - to support projects of this nature, and those who want to offer
(virtual) services associated with proliferation of primarily start-up ventures for
sustainability, as well as deep strategical transformation of established companies
and corporates, "sustainability intrapreneurs". All in all to be a part of creating
global sustainable prosperity. Ki-work in itself, the venture as a whole, thus is a
part of the solution - reducing needs for transport, working more freely to induce
good working health and creativity, and in the long run reducing the needs for
building and warming up big office complexes by getting out from the cubicle, and
untap the immense opportunity working as if there were no borders and distance in
between us.

"In an effort to deliver options beyond today's business-as-usual thinking," Shares
Anders, "my goal is recruit 75 World Changing Category Experts to the Sustainability
Entrepreneurship Category. We want to support those with business goals of improving
our relationship with the planet and peoples, as agents of change, making meaning
and money at the same time; by turning the biggest problems of our world to even
larger business opportunities. In short - businesses with a cause."

"To have a change agent like Anders join the group is tremendous," says Michael
Wolff, CEO and Founder of ki work, "his desire to improve the lives of his fellow
man is truly inspirational."

With ki work growing at a rate of 400 new professionals a day, organizations seeking
remote workers are quickly seeing the potential. As our concerns with the current
economy couple with energy issues, remote and virtual workforces are becoming more
and more attractive. Teams that can quickly come together with no concern for
geography will become valuable assets to organizations trying to stay competitive.

What is ki work?

ki work (http://ki-work.com) is the online marketplace for those looking to
outsource or find online work. With over 450 categories managed by leaders, there is
a greater transparency and development of trust for those looking to fill projects.
There are no fees for registering, listing projects, or winning bids. The network
is designed to help the right person find the right worker at the right price.

Contact:

karl goldfield
vp of sales and marketing
karl@ki-work.com
http://www.ki-work.com/ki-profile/goldfield


Web Site: http://ki-work.com

Contact Details: karl goldfield
http://ki-work.com
vp of sales and marketing
karl@ki-work.com
skype: karldforce
+1 831.345.6435
http://twitter.com/karlgoldfield
http://linkedin.com/karlgoldfield
http://ki-work.com/ki-profile/goldfield